About

The Willow Store

Mission Statement

We are committed to the Reusable Movement. The Earth is not disposable—and we need to treat her with the respect that she deserves, with reusable products that are sustainable for the environment and our economy. Reusables are our future, and we are passionate about making a difference, for our children, and for the Earth.

Company Overview

Over the last five years, The Willow Store has grown immensely. From a small, mom-inspired practical idea to a full-time, small network of women, The Willow Store is thriving! With some amazing changes currently in progress, The Willow Store is geared to become known this year through some new and not so new products. 2010 has already brought many great changes, including the early beginnings of our new, awesome website, and the start of our distribution relationship with Lotus Light. This year promises to make waves for The Willow Store, so be sure to keep an eye out for some really great products being released this spring!

Our History

We started out with WillowPads and a mission - to deliver the highest quality feminine products with full corporate stewardship of the environment. Our goal? To offer solutions, not just products. 

We found with our first line that our products had the potential to improve the lives of today’s busy 21st century women, while being gentle to our Earth. WillowPads quickly developed into other brands, including WillowSprouts and EveryDay Willow. The Willow Store, our parent company, holds it's headquarters in rural Verona, Wisconsin. In keeping true to our founding principles, we employ work-at-home mothers in the US to manufacture all of our products and rely upon American-made materials, whenever possible.

Our commitment to you is clear: When you support The Willow Store, you can be assured that you are getting top quality, US-made products designed with you in mind. It’s the Willow difference.

The Founder

Mom and entrepreneur, Catherine Bolden, created WillowPads and The Willow Store back in 2005. She recognized that disposable feminine products failed to meet today’s women’s standards for comfort, cost and environmental impact. For years, she experimented with creating a reusable feminine pad that maximizes absorption, while minimizing bulk.

Through her work as a birth and postpartum doula, Catherine heard countless stories of women unsatisfied with the current products available for feminine hygiene. Families were also looking for better, reusable diapering options, and they wanted to support products that were made in America. 

She soon developed WillowPads, a product uniquely absorbent with to its hemp core, and safer for women, with all-natural fibers. To optimize the health benefits, WillowPads are made with doctor-recommended, high quality organic cotton and no harsh chemicals or petroleum products. WillowPads products are the ultimate in reusable cloth pads—and can be used as maxi pads or panty liners simply by adding or removing inserts-making your investment go even further.

Shortly after launching WillowPads, Catherine expanded her product line to offer additional solutions for modern families, and WillowSprouts was born. WillowSprouts offers premium reusable diapers, nursing pads, all certified organic.

Seeing a further need for sustainable products to replace disposable ones, we created EveryDay Willow, our line of uniquely better products for the home. From a replacement to the common paper towel to some really awesome naturally healthy pillows and more, EveryDay Willow is making it's mark on today's families. We're committed to a reusable future-come and join us!

What We Stand For

"Today’s women feel close to the earth. We buy green products. Adding millions of disposable pads annually to landfills is not something that we want to do. We seek an alternative. I tried other reusables; they weren’t solutions. They may have been OK for our grandmothers, but we demand comfort and superior absorption. It may have driven my husband crazy, but I experimented until I found a breakthrough. We created them to be the best of the best. I use them. I love them. They’re comfortable. Why settle for yesterday’s products?"

"Our motto: Softer. Safer. Save. Our products must be more comfortable, safer for our health and environment, and save us money. These are the founding principles of what WillowPads is all about."

“We will always be Made In USA–it’s who we are, and we don’t compromise on that.”

"Being a mom, wife and business owner is tough. But, if I don’t want to settle for a lesser product for myself, why should someone else?" "I don’t want to look at a landfill and think that I contributed to its growth. That’s not the legacy I want to leave my children."